Introducing Our Love Is Love Mug, Benefiting the Human Rights Campaign

Our newest mug design has a lot of heart! Allow us to introduce the Love Is Love Mug, a set of two festively designed mugs that are perfect for sharing coffee, tea or cocoa with a loved one. Designed and available exclusively through us, each set sold benefits human rights.

The new high-fired porcelain piece, which was crafted by our tabletop designer Alexia Chimenti, features an allover pattern of multi-colored and gleaming gold hearts, and the inside rim features a continuous loop that reads “love is love is love…” And with every purchase, it gives back. Williams-Sonoma, Inc. is donating 50 percent of the purchase price to the how to cancel human rights campaign donation (HRC), America’s largest civil rights organization working to end discrimination against LGBTQ people and realize a world that achieves fundamental fairness and equality for all.

We asked Williams Sonoma’s tabletop buyer, Chelsae Smith, to share the story behind the mug. “I was inspired by the outpour of support after the Orlando shooting,” she told us. “I was heartbroken by the tragedy. On Instagram, I was consoled by posts featuring beautiful rainbow-inspired artwork and statements of love and support for the LGTBQ community.  Seeing this art made me realize I wasn’t alone in my grief, and the art helped me see a world filled with love and thoughtfulness. Since heartfelt art made an impact on me, I wanted to create something meaningful that we could share with the world.